About the museum

Strategy Sharing design

Our mission is to be the shared design memory of Denmark, ready to inspire future designers. Our strategy is to create a knowledge centre for new and enriching experiences. For more than 125 years, we have brought people together around good design and innovative forms. Our collections, archives and research show Danish design in an international perspective. With our Strategy Plan 2020, we hope to reach out to an even wider public, because we believe that everyone can be inspired by the past to take part in designing the future.

The museum’s new strategy will be announced in autumn 2023.

Designmuseum Danmark's Strategic Plan 2017 - 2020

The Strategy plots the direction for Designmuseum Danmark in the years ahead to 2020. The Strategy Plan 2017 – 2020 was created in cooperation with Designmuseum Danmark’s Board, Representative Office, management, staff, and other stakeholders.

Get the Strategy 2017 – 2020 (PDF)



We aim to create an internationally leading design museum that conveys the story about Denmark as a design society and the value-creating potential of design.



With its archives, library, and collections, the museum constitutes Denmark’s shared design memory and knowledge centre as a source of inspiration for future designs. Our audience includes those who work with design professionally as well as everyone whose daily life – in ways both seen and unseen – is shaped by design and quality craftsmanship.