{"id":6462,"date":"2023-07-11T09:49:40","date_gmt":"2023-07-11T07:49:40","guid":{"rendered":"https:\/\/designmuseum.dk\/en\/?page_id=6462"},"modified":"2023-10-12T14:33:16","modified_gmt":"2023-10-12T12:33:16","slug":"press-room-proud","status":"publish","type":"page","link":"https:\/\/designmuseum.dk\/en\/press-room-proud\/","title":{"rendered":"PRESS ROOM – PROUD"},"content":{"rendered":"
\n

FASHION DESIGNER SHOWS MODERN
\nFOLK COSTUMES AT DESIGNMUSEUM DANMARK
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\n

The Danish fashion designer Nicholas Nybro has gained recognition for his innovative and extravagant fashion creations. In October, the public can join the designer on a design adventure across Denmark through a series of modern, vibrant, and diverse folk and regional costumes in the exhibition PROUD<\/em>.<\/strong><\/p>\n

From Amager to \u00c6r\u00f8 and from Hirtshals to H\u00f8jer. Dressed in a cap and leopard jacket, Nicholas Nybro has traveled around the country in an investigation of our relationship with clothes and status in different parts of Denmark. On his research journey through the country, Nybro has taken the temperature of the Danish folk spirit and has gained an insight into the various regions and their cultural history through conversations with local citizens and museum staff. The result, which can be experienced at Designmuseum Danmark this October, is 21 sumptuous, beautiful, humorous, distinctive, and thought-provoking costumes, each telling stories about a region’s identity, diversity, environmental spirit, and sense of belonging.<\/p>\n

Puffer jacket and mourning dress combined<\/strong>
\nNybro, in his unique fashion, plays with symbols and aesthetics, challenging our perception of everyday wear, party wear, work attire, and costumes. Colors, materials, and designs unfold in a thrilling display of diversity. For instance, the inspiration for the Amager costume came from both the contemporary borough and Amager\u2019s original folk costumes, particularly the distinctive mourning dress known as the j\u00f8ben<\/em>. Nybro aspired to design a costume that drew from the historical mourning dress and combined it with today\u2019s large, black puffer jacket, which he observed in the urban landscape of Amagerbrogade on a chilly February day.<\/p>\n

A transforming folk costume<\/strong>
\nDuring his research for the PROUD<\/em> exhibition, Nybro discovered that the folk and regional costumes of yesteryears often evolved in expression to reflect tastes and trends of the times, thus they could be viewed more as popular fashion costumes rather than immutable folk costumes. Nybro\u2019s collection of modern folk costumes presents a potent narrative, reflecting the colorful and diverse Denmark of 2023. It tells a story that transcends geographical and local disparities, revealing a pride in our origins and a sense of belonging.<\/p>\n

First solo exhibition at a museum<\/strong>
\nPROUD<\/em> displays costumes from Amager, N\u00f8rrebro, Stryn\u00f8, \u00c6r\u00f8, Fan\u00f8, S\u00f8nderborg, Randers, Aalborg, Hirtshals, H\u00f8jer, Esbjerg, Billund, Herning, Aarhus, Vollsmose, Nyk\u00f8bing Falster, Roskilde, Svanholm, Christiania, Valby and Tisvilde. The exhibition, which is Nicholas Nybro’s first solo exhibition at a museum, is on show at Designmuseum Danmark in Inner Copenhagen from 5 October 2023 to 3 March 2024. In connection with the exhibition, the book PROUD<\/em> (Muusmann publisher) is published, in which Nicholas Nybro unfolds the story behind each costume in text and images.<\/p>\n

About the designer<\/strong>
\nNicholas Nybro is a trained designer from Design School Kolding. He has done several fashion shows and collections and has, among other things, dressed the American pop star Sia. Nicholas Nybro is the designer behind the red ball gown that the actress Ghita N\u00f8rby wore to an art ball at HM The Queen in 2016 and which received a lot of attention. In addition to his work as a fashion designer, Nybro is also a costume designer and has made costumes for e.g. the Danish Broadcasting Corporation\u2019s Christmas calendar Theo & The Magical Talisman<\/em> in 2018 and for the play Twelfth Night<\/em> at Gr\u00f8nneg\u00e5rdsteatret in 2019.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

FASHION DESIGNER SHOWS MODERN FOLK COSTUMES AT DESIGNMUSEUM DANMARK The Danish fashion designer Nicholas Nybro has gained recognition for his innovative and extravagant fashion creations. In October, the public can join the designer on a design adventure across Denmark through a series of modern, vibrant, and diverse folk and regional costumes in the exhibition PROUD. 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