PRIVACY POLICY

Designmuseum Danmark is the data controller and processes personal data in connection with events, donations, marketing, press relations, the library, recruitment, and payroll and staff administration. Below you can read how we process the personal data you provide, why we need to store them, and how they are handled.

We reserve the right to amend the terms for data handling to ensure continued compliance with applicable legislation.

Collection of Personal Data

Under the General Data Protection Regulation (GDPR), the museum must inform registered individuals about their rights in relation to the processing of their data.

We collect personal data both directly and through third parties. We obtain data directly for payroll and staff administration, including from the Danish Tax Agency (SKAT), and for press activities through research. For marketing purposes, we collect data directly via cookies and through Google Analytics. Cookies are used for analysis and performance measurement on our website.

When you sign up for newsletters or events, we only register the information you provide. For donations, we likewise only register the information you provide and disclose it to SKAT for tax deduction purposes with your consent.

Documentation and retention requirements under the Danish Bookkeeping Act mean that we must store information related to financial transactions for at least five years in accordance with the Act.

Furthermore, we conduct video surveillance on museum premises in accordance with applicable regulations. These recordings are stored for 30 days.

Other Data Processors

We treat personal data confidentially and do not disclose or sell personal data to third parties. However, personal data may be entrusted to external partners when we request these partners to process data on our behalf—for example, in relation to our library system. These companies act as data processors and may only process data according to our instructions. Data processors may not use the data for purposes other than fulfilling their agreement with us and are bound by confidentiality. We have therefore entered into written agreements with all data processors handling personal data on our behalf. Beyond these cases, we do not disclose your data unless required by law, regulatory order, or unless specifically agreed with you.

Right of Access – Want to Know More?

Registered individuals may at any time contact Designmuseum Danmark to obtain access to the personal data we process about you. You also have the right to request that your data be updated or deleted. If you wish to exercise your rights under the GDPR, you are welcome to contact us.

Complaints to the Danish Data Protection Agency

Registered individuals may submit complaints regarding our processing of personal data to the Danish Data Protection Agency by writing to dt@datatilsynet.dk.

On the Website – Designmuseum Danmark’s Cookie Policy

designmuseum.dk uses cookies for traffic measurement and optimisation of our website. We use cookies to gather statistics, and through the widely used analytics service Google Analytics, we gain insights into user visits to improve the user experience and functionality of our site.

What Are Cookies?

Cookies are small files downloaded to your computer to improve your user experience. In Denmark, websites are legally required to inform users when cookies are used. Cookies contain information in an anonymised form.

Most websites use cookies, and in many cases, they are necessary for the website to function properly. You will be informed before cookies are stored. This requirement applies to us as well as all other websites. Read more on the Danish Business Authority’s website about cookies and the legal framework in the “Executive Order on Information and Consent Requirements for Storing and Accessing Information in End-User Terminal Equipment” (the Cookie Order).

Opting Out of Cookies

If you wish to opt out of cookies now or in the future, you can do so via your browser settings. You can block cookies from this and other websites by adding the domain under “Internet settings” in your browser.

If you opt out of cookies through your browser settings, your activity will not be tracked when browsing the Internet. Please note, however, that opting out of cookies will also disable a range of website functionalities, which may cause the site to operate incorrectly.

Social Media

We occasionally display content from various social media platforms such as Facebook and Instagram. We use these platforms for marketing—for example, for annual passes, educational programmes, and promotions—and cookies are used to target campaigns and evaluate their effectiveness. For this purpose, we use tools such as Google AdWords, Facebook, and DoubleClick. These cookies store both anonymous data and potentially personally identifiable data. Providers may share this data with third parties.

You can manage how Facebook customises ads for you here:
https://www.facebook.com/help/247395082112892

You can manage how Instagram customises ads for you here:
https://help.instagram.com/1415228085373580

Matomo Tracking

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